‘Most successful people follow passion and not paycheques’ My entrepreneurial journey started with this thought only. Being an MBA graduate ...
I quit my job and started my travel agency, I took a commercial office space in Bhikaji, New Delhi. I wanted to bring innovation in business and stand out from the bunch of conventional travel agents present in industry. My past sales experience made it easy for me to bring revenue for my budding company. But I wanted to do more …more of not only sales but also brand building. I had great ideas but somehow the execution was not easy. I tried most of the marketing tools but failed in creating the brand presence. The MBA Gyan …’sales is different from marketing’, I realized this in practical life, when my company got revenue but lacked in making much of a brand presence.
So how do a budding company make a brand with limited revenues. I started looking for ways with low cost high impact marketing tools. With few researches I came across the term ‘digital marketing’. In 2009 digital marketing was not as famous a term as it is now.
At that time the digital world was just budding up and was slowly shaping its identity for acquiring leads and other such services. I took some lead packages from India mart and just dial. I must mention the leads were really pricey at that time. After 1.5 year I had to close my travel start-up since I could not find scalability in my business without digital marketing.
I didn’t take this as a failure rather a piece of learning that costed me few lakhs but taught a great lesson that helped me shaping my next start-up base.
My one of the biggest learnings were ‘Adoption of digitization’
Hence, I made it certain that I will building my next business with some prominent digitization tools and techniques.
In 2010 I started my second entrepreneurial journey with few common friends who were graduates from IIM and IIT. Interestingly they also had similar interest for digital marketing tools just as I had. We were quite sure that our business will thoroughly be in an out with digitization. The thought was clear to us but the learning of digitization took many years, the execution took another span of time. In all these years one thing we really felt was absence of a learning manual for digitization setup.
Digitization model helped us many folds in carrying out a much more cost effective and automated business.
In our case only glitch was the years we missed out on learning digitization-based business.
Our company had started to spread wings gradually, with 500 Cr company valuation and more than 50 branch offices across India, Regrob is now a leading name in market. This scalability was not possible if we haven’t chosen to take the road less traveled i.e., the digital route. Being quick decision makers and execution at all level took my company in TOP 5 position in my industry
I don't wait for opportunity to come ,i go and create it.
As easy as it reads out to be, our journey was not a cake walk but was full of sheer determination, grit and hard work. We had to roll our sleeves for understanding this new domain. The learning we got really fascinated us, as we never knew there are so many opportunities lying in the world of digitization.
We spent day and night learning new digital processes, concepts on our own, but took 10 years from us. I really wish if this learning was available in market in a form of some ready courses, we would have used less time in learning and more time in doing business.
This gave me a strong urge of developing a course for digital marketing for the benefit of ones who want to learn digital marketing.
In my journey I had taken more than 2000 interviews through campus, walk-ins etc for digital marketing profiles, but to my surprise I found that around 98 percent of candidates doesn't possess the required knowledge or required skill-set for successful implementation of digitization techniques.
I also mentor many startups, while mentoring the startups felt the same issue: lack of digital marketing skill set is hindering their business growth. Having said that I really mean that digital marketing is the panacea that is need of the hour for transformation to a low cost and effective tool for business development.
Sensing the mismatch in required digital marketing skill set and learning, we thought of launching courses that will benefit to the learners. We, the entrepreneurs from different industries joined hands to cover all spheres of digital marketing and launched DigiUniversity.
We built a course based on our real learning of 10 years, that we gained while running our company and in consultation with our group of entrepreneurs. For a trail run we floated this course to our all our employees, in a couple of months we found drastic increase in sales and productivity. As a result, few of our employees from a totally non-technical background shifted to online sales while few others got better job opportunities in bigger companies.
Here is a gist of few more findings which I would like to add here on digital marketing course:
- Theoretical knowledge for digital marketing is not enough, rather it takes a practical approach in learning:
Most of the contents available for digital marketing study is authored mostly by faculties or from the ones who are into corporate jobs, unfortunately these lot of writers don’t have much of an exposure to the real world of digital marketing applications, rather is limited to bookish theories only.
The real learning vest with them who have seen every nuts and bolts of digital marketing i.e., entrepreneurs who have end to end digital business model.
The million-dollar question here is would like to go through the same bookish theories in the name of digital marketing or learn the informatics required in real life applications for digital marketing.
2) In the word DIGITAL MARKETING there are two components which are clubbed: To acquire the knowledge of digital marketing we should able to understand the term Marketing too. The courses available across various platforms only speak about the digital concepts, while the marketing knowledge goes missing.
3) No practical or live projects with my digital marketing course
As per the above-mentioned points, I envisage to train the learners with entrepreneurial learning that I have learnt in my 10 years of digital start up, so that rightly skilled candidates are generated for corporate and startups.
Abraham Lincoln was quoted as saying “ Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
Below is the details of course and fee structure:
Course Name: Digital Marketing and two month industry experience
Course fee: Rs 990
course details - Complete Course On Digital Marketing - 18 Courses In 1
Course and Internship are 100% online. Learns at your schedule. Valid for 1 year. Live Doubt classes, you can attend weekly with a trainer.
Use Code ONEDECISION to get 5% off on course .Valid for today only .
Successful people take decision quickly and firmly .Unsuccessful take decision slowly and wait for opportunity to come .Don't wait for opportunity create it “-Napoleon Bonaparte
Especially considering the current coronavirus crisis, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs.Linkedin recent report by shows that digital marketing jobs are one of the emerging careers in India since digitization is being adopted so largely in the country.Many companies are shifting their focus from traditional marketing to digital marketing. Digital advertising spends are set to reach Rs 25,000 crore in India (2021) , at a growth rate of more than 10.5%. Tons of Job will be available in the digital marketing sector
I am Marketing course creator and strategic advisor of Digiuniversity - regards Vivek raman
Authors: Founder of companies and IIT & IIM alumni
Curriculum: Fits as per corporate requirements
Internship: We offer you two month of corporate internship(Industry experience) to accord you with practical knowledge.
Certification: Two certificates each for course and industry experience
“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later by Richard branson
Who can do this course?
The course is best suited for the following category of learners:
Student: Students who are pursuing BA/BBA /BCA /B Tech/B Sc(any graduate courses) or MBA /MS or equivalent
Generally, Student don't get exposure of digital marketing course in curriculum or limited theoretical knowledge. Our course will help them get appraised with the learnings required in corporate world.
Career seekers: Those who are seeking for an entry level job/ career in digital marketing.
Each and every organization needs a digital marketer in every department including human resource, online sales, operations etc. This course will make you understand industry requirements. This will also help you choose the best suited industry according to your passion and apply for jobs.
Start ups: If you are a first-time entrepreneur, striving to start something on your own and scale your business with help of digital marketing then this course is going to help you in big way. We have tried pouring all our learning that impacted our start-ups many folds. We would take you through different aspects of marketing also with digital. Best part is that you can implement real time learning from this course in your startup.
Asides I would suggest students also to start some digital initiative after completing the course. No one knows which idea which idea is worth a billion-dollar business. The best part is you are not going to lose anything if your get to taste failure in fact it will be a value-added in your CV and giving you a fair chance of getting selected in an interview.
Donot wait for opportunity create it by Warren Buffet
Course at Rs 990 only with two month industry experience
course details - Complete Course On Digital Marketing - 18 Courses In 1
Course and Internship are 100% online. Learns at your schedule. Valid for 1 year. Live Doubt classes, you can attend weekly with a trainer.
Would you like to be next digital marketer to achieve your personal and professional goals”
Use Code ONEDECISION to get 5% off on course .Valid for today only .
I am Marketing course creator and strategic advisor of Digiuniversity - regards Vivek raman
Certification: Two certificates each for course and industry experience .
I am Marketing course creator and strategic advisor of Digiuniversity - regards Vivek raman
“Its is sometimes smallest decision that can change your life forever”-Elon musk
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