Search Engine Optimization is a process of improving the online presence of a website by making a few changes in the posts and websites acc...
Search Engine Optimization is a process of improving the online presence of a website by making a few changes in the posts and websites according to the rules and guidelines of Google and other search engines. These changes allow Search Engines crawlers to crawl into the website’s index and understand the content which in result helps the search engine to show more accurate search results.
Why do Search Engines use SEO
There are over 5 million blog posts are uploaded on the internet every single day and in order to show the best result and most relatable result on a user’s query Google uses SEO to rank the blog post from the post which it finds most relatable comes at first and other later. Search Engines like Google make use of SEO to make their service more accurate.
Why SEO is important for websites
The traffic which websites and businesses get from search engines such as Google or Bing is free and organic which means having a website that ranks #1 in the search result means unlimited organic and free traffic as long as you ranks #1.
In addition to that, the traffic which you will get from search engines will be highly targeted and will have potential to turn into customers.
Let’s see some of the main reasons why SEO is important
- The majority of users (over 65% of users) click only one of the top 5 results that come on the first page.
- Over 98% of users never even click on the second result page. These two facts mean in order to get the best result out of these searches, optimizing your SEO is the only choice.
- Good SEO is not only about search engines but also impacts the customer so much by improving the user’s experience as well as the usability of the website.
- Most of the time users tend to trust search engine ranking in order to judge a website. If your website ranks higher in the search result than the chances of users trusting your website and turning into customers become higher.
- SEO is very good for free social promotion. What I mean by this is if your website or blog post rank higher for any given topic then there are high chances that people will use your blog’s link to share as a reference as well as share it on social media channels.
- Having an improved SEO for your website can put you way ahead of your competitors. For example if you and your competitor are selling the same product or services, the customer is more likely to make the purchase from the website that ranks higher in the search results.
These were a few of the main reasons and benefits of SEO and why you should improve it in order to make your online presence more visible.
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