What is SEO? SEO stands for Search Engine Optimization, which is the training of rise the volume and attribute of traffic to your website th...
What is SEO?
SEO stands for Search Engine Optimization, which is the training of rise the volume and attribute of traffic to your website through organic search engine results.
To know the true meaning of SEO, let's crack that definition down and look at the parts:
- Quality of traffic - You can captivate all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer sales apples, that is not quality traffic. Instead you want to captivate visitors who are sincerely interested in the products that you offering.
- Quantity of traffic - Once you have the correct people clicking through from those search engine results pages (SERPs), more traffic is superior.
- Organic results - Ads make up a major portion of many SERPs. Organic traffic is any traffic that you do not have to pay for.
How SEO works
In simple terms, SEO works by showing to search engines that your content is the finest result for the topic at hand. This is because all search engines have an identical goal: To show the best, most appropriate results to their users.
You can classify SEO tactics into two buckets:
- On-page SEO: All on-page SEO schemes happen on your website.
- Off-page SEO: All off-page SEO schemes happen off your website.
Both on-page and off-page SEO targets to make your site more friendly, as well as dependable, to users and search engines. When search engine crawlers notice how friendly your website is to them and users, it increases the chances that your site will rank great for different searches.
What is On-Page SEO?
On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that impact your search engine rankings. It’s the matter that you have control over and can alter on your own website.
On-Page SEO Checklist:
- Title Tags
- Headings (H1)
- URL structure
- Alt text for images
- Fast-loading pages, or page load speed
- Page content
- Internal Linking
- Social Tags
What is Off-Page SEO?
Off-page SEO concentrate on increasing the authority of your domain through the act of getting connections from other websites.
On-Page SEO Checklist:
- Creating Shareable Content
- Contribute as Guest Author
- Social Media Engagement
- Social Bookmarking Sites
- Forum Submission
- Blog Directory Submission
- Article Submission
- Question and Answer
- Video Submission
- Image Submission
- Infographics Submission
- Web2.0 Submission
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