You can find where the backlinks came from by SEO services at here 1. Why would I care about spam backlinks, anyway? I know what you’re thi...
1. Why would I care about spam backlinks, anyway?
I know what you’re thinking. Each time we get a new backlink, we’re making a tiny step towards a better search position. The more, the merrier. Backlinks should be great, right?
Wrong. Well, at least not exactly right.
Here’s the thing. Some backlinks are so nasty that they can throw a shadow on your whole backlink profile which you’ve been building for so long. That shadow may eventually lead to a Google penalty.
Not all backlinks are created equal. At the back of SEO, there’s a thing called spam backlink, which is basically a link to your page placed on a trashy, irrelevant website with some random, ill-fitted anchor text.
Not good for your image, right? That’s what Google thinks of it, too.
Such bad backlinks usually come from cheap Fiverr gigs, Scrapebox comment spam or a link network.
In many cases, if you discover that a lot of Chinese (.cn) or Russian (.ru) domains are suddenly linking to your website, it can (and probably will) be a good indicator of low-quality backlinks.
Quantity is important here. There’s sure to be a couple of spam backlinks for your website already. But if there are too many of them, it’ll look like you’re trying to use shady SEO tactics to manipulate your rankings.
As a result, Google can take action against you. That’s exactly what they created the Google Penguin algorithm for. If fights against bad links and, while generally making the internet a better place, it could destroy your website along the way.
What You Get with WebCEO's Backlink Checker Tool
- Discover Your Backlink Profile: With the My Backlinks > Linking Domains report of WebCEO Backlink Checker tool (Backlink Profile), you will get a full list of all incoming links to your website found by Majestic. Domain Trust Flow and other link authority factors will help you determine whether a given link is good for your backlink profile.
- Increase Your Link Diversity: Search engines are sure that 1 link from 100 domains is better, than 100 links from one domain. Use the Linking Domains report to check whether the linking domains are diverse enough to prove your website's authority and make your backlink profile powerful.
- Make Link Texts Work for You: Analyze what texts are used in your backlinks often (My Backlinks > Link Texts report). The link texts help search engines to understand what your website is about. Remember that too many exact matching link texts may look spammy.
- Fine-tune Your Most Linked Pages: Learn what pages of your site have the most backlinks (My Backlinks > My Most Linked Pages). These pages may have the highest ranking positions and bring significant amount of visitors. Consider optimizing these pages better for quicker conversions.
- Explore Your Competitors' Backink Profiles: Compare the number of your total backlinks, the diversity of linking domains, number of .GOV and .EDU domains links and nofollow links that pass no link juice to the linked pages with your competitors' metrics (Competitor Link Profile).
Link building as a separate part of SEO
Competition in search engine results grows naturally with the increase in the number of sites. Every new site needs to invest more and more effort into obtaining backlinks. It does not matter how good your product, service, or text is if others do not know about it. Operation in the modern market assumes that a good product, by default, has the technology to bring it to the market.
Thus, a separate sphere of SEO, namely, link building, has grown. The first creators of content on the web placed links to each other based on the natural desire to share useful information with readers. Now link building is a serious strategy, and the site owner needs to invest a lot of time and money in its implementation.
The emergence of the concept of “networking” would be a good metaphor here. In a small settlement where everyone knows each other, mentioning other people in a conversation is a natural part of the conversation. In a big metropolis, people’s interactions are slightly different. The number of professional spheres in which people are involved is greater, the number of interactions with strangers is greater, and the competition is also higher. To effectively interact with other people, one must be able to find specialists in a particular niche and build relationships with them. Does it resemble anything? Exactly. Link building – is precisely networking. And if you can easily establish contacts with people offline, then it will be much easier for you to understand how to build backlinks online.
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