example of great marketing

0 0 Niranjan Yamgar

It's none other than 2-min instant noodles which is popularly known as “MAGGI” worldwide. ————————-Image from google 3.5 oz ( 100 gm)———...

It's none other than 2-min instant noodles which is popularly known as “MAGGI” worldwide.

————————-Image from google 3.5 oz ( 100 gm)———————-

Maggi noodles were sold at Rs 10 for 100 gm.

With the ascending demand for it,

Nestle changed it’s price from Rs 10 to Rs 11 for 100 gm Maggi noodles, Suddenly its demand slope went downward very rapidly!

The Reason could be that the customer needed to bring another spare Rs 1 coin every single time, so it could piss off many people and quickly move to another instant noodles for lesser price like Ramen, Wai wai.

Nestle noticed this quickly and could not afford to lose their customers and profit, so they came up with some great marketing skills. They brought maggi back to Rs 10 and while lowering it’s quantity from 100 gm to 95 gm.

Did customer notice this change?

Nope!

So They kept lowering its quantity each time.

95gm

90gm

85gm

80gm

75gm

and now it’s Just 70gm

So within a span of few years Nestle managed to reduce Maggi noodles quantity to 70 % of its original size.